How Does Search Engine Optimization Work?
It can be very demoralizing for a business owner to search for their business in a major search engine, only to find out that their company is not the highest returned search result by the search engine. It is even worse if their business does not even rank on the first page of the returned results, let alone the first ten pages. Ranking highly in keyword searches is crucial for a business owner, as it is one of the best ways to attract more traffic to your website and to be visible to a global audience. When people search for a keyword, they rarely click onto the second page of search results, let alone the third or fourth pages. Search engine optimization techniques can help to push a small business website higher up the search engine returned results and increase visibility for the website.
A good digital marketing company can employ a variety of techniques to help enhance the prominence of a business website. Link building is one such search engine optimization (SEO) technique. Search engines algorithms take into account the number and quality of inbound links to a website when they are compiling their results, and therefore it can be beneficial for a website to have as many inbound links as possible. It is possible to do this by having a large number of inbound links within a website that link back to the main pages (although this may make the website itself less user-friendly) or by increasing the number of links back to a website on other external internet sites. This can be as simple as making sure that the Facebook, Twitter and LinkedIn accounts of the website all include at least one link back to the company’s official website. An SEO expert like Smart Spider Twitter will know the best way to increase the number of links without wasting their energy creating links that will not count in search engine algorithms.
Article writing is another SEO technique. If you want to establish yourself as an expert in your field, you can write your articles, and have them published in online journals. Not only will these articles show that you are very knowledgeable in your field of business, but they will also provide you with the opportunity to link back to your website from your articles. As well as being active links, these links can help to optimize your website in search engine results.
SEO experts will also help you to ensure that the content of your website is SEO friendly. They will do this by checking that the content of the website includes a wide range of searched for keywords or phrases so that the website will be available in a variety of different search results. SEO experts are trained to understand that web users can try a lot of different search terms when they want to find a result.
Carefully constructing and designing your site is one component of search engine optimization. It is building your site so that search engines recognize it’s importance in any given searches.