How Does Search Engine Optimization Work?

Search Engine OptimizationIt can be very demoralizing for a business owner to search for their business in a major search engine, only to find out that their company is not the highest returned search result by the search engine. It is even worse if their business does not even rank on the first page of the returned results, let alone the first ten pages. Ranking highly in keyword searches is crucial for a business owner, as it is one of the best ways to attract more traffic to your website and to be visible to a global audience. When people search for a keyword, they rarely click onto the second page of search results, let alone the third or fourth pages. Search engine optimization techniques can help to push a small business website higher up the search engine returned results and increase visibility for the website.

A good digital marketing company can employ a variety of techniques to help enhance the prominence of a business website. Link building is one such search engine optimization (SEO) technique. Search engines algorithms take into account the number and quality of inbound links to a website when they are compiling their results, and therefore it can be beneficial for a website to have as many inbound links as possible. It is possible to do this by having a large number of inbound links within a website that link back to the main pages (although this may make the website itself less user-friendly) or by increasing the number of links back to a website on other external internet sites. This can be as simple as making sure that the Facebook, Twitter and LinkedIn accounts of the website all include at least one link back to the company’s official website. An SEO expert like Smart Spider Twitter will know the best way to increase the number of links without wasting their energy creating links that will not count in search engine algorithms.

Article writing Article writing is another SEO technique. If you want to establish yourself as an expert in your field, you can write your articles, and have them published in online journals. Not only will these articles show that you are very knowledgeable in your field of business, but they will also provide you with the opportunity to link back to your website from your articles. As well as being active links, these links can help to optimize your website in search engine results.

SEO experts will also help you to ensure that the content of your website is SEO friendly. They will do this by checking that the content of the website includes a wide range of searched for keywords or phrases so that the website will be available in a variety of different search results. SEO experts are trained to understand that web users can try a lot of different search terms when they want to find a result.

Carefully constructing and designing your site is one component of search engine optimization. It is building your site so that search engines recognize it’s importance in any given searches.

Why Every Business Should Consider SEO

How SEO Can Benefit Different Businesses

Search engine optimization is the process of improving the ranking of your website in the organic search results by search engines such as Google and Yahoo. As a general rule, sites with high rankings appear higher in the results implying more traffic to their pages. Your goal as a business owner should be to appear on the first page. However, this is quite tricky especially for competitive markets such as travel and insurance as they may need a sizeable budget. Conversely, it will be very easier for you to get to page one if you are patient, ready to follow instructions and offering a nice service or product in a defined location. Here are some ways in which SEO can benefit different businesses.

Keyword rich content

Search engines use software that browse through web content to identify actual copies written on the page including use of key phrases and words. This is done is a methodical and automated manner to provide up to date data. The date is used to determine the relevance of your website once a person enters keywords into the search engine. You can use keyword tools such as Google AdWords to identity the most relevant keywords for your market. Use the keywords when writing copy for your website ensuring they are appearing in the metadata and body of your pages.


Linking and increased traffic

SEO helps in building various types of links which are necessary to enjoy high rankings. Incoming links are leads from other websites, internal links give leads to other pages in your site while external links are leads from website to other pages. These links should be built naturally and gradually to enjoy most benefits. They improve your website rankings and visibility as they give your customers more ways of finding you. The effect of these links and top position in the search engine results to very many clicks and impressions which increases the overall traffic to your website.

Better conversion rates 

SEO optimized sites have great feature that encourage conversion of traffic into useful leads. For instance, most people clicking on your link will end up in your site which means more sales. This is possible with SEO-optimized content because your site loads faster and becomes easy to surf and read. Moreover, your site displays properly in almost all devices from mobile phones to tablets, iPads and PCs. All these features motivate visitors to navigate your site. This makes it very easy for people visiting your site to become loyal subscribers, returning visitors and customers.


SEO can greatly help your business get established online. However, it is good to keep in mind the overall effect is accumulative and it requires patience to enjoy most of the benefits. In addition, you will have to keep up to date with the ever changing SEO trends. The algorithms used by search engine are open to improvements and tweaks to ensure more accurate and relevant results. SEO is not just a vital for businesses that compete online, but a fundamental investment of all companies. If you are looking to employ a reputable search engine optimization agency we recommend that you check out ShootScope Liverpool SEO agency. They have many happy clients. Click here

How to Fight Back Against Bad Links

What To Do If Hit By Negative SEO From Bad Links

Reviewing your back link profile is the surest way of knowing whether you are being targeted with negative SEO from links. It is advisable to review your links monthly or weekly depending on your industry. The idea here is to view the reports of all the links into your website in Google Webmaster Tools. The GWT offers a decent and high-level view of the links that search engine are utilizing and seeing as authority to review your site. You can also include other excellent tools such as Ahrefs, Opensite Explorer and Majestic SEO which can display inbound links including those not listed in the GWT report.


Report considerations

There are several things that you should consider when reviewing the report that will help you notice if there are negative SEO links targeting you. Subsequently, it is recommended to keep an eye on the following when reviewing the report;

> A high number of new links that your website isn’t used to

> Links in blog networks from low-quality blogs

> Links from poor quality domains

> Anything that seems fishy

> Links with same text for competitive keywords


Once you find or sense bad links from negative SEO, it is recommended to take action immediately. But how should you go about? This is a million-dollar question that people have been asking for sometimes now. The following are some actions that you may undertake to avoid ending up as a target of negative SEO due to links into your site.

Reach out the saboteur

Reaching out the saboteur sites and asking them to take the malicious links down is the best way to handle this issue. However, this technique is only applicable if you know them. It can be time consuming, but very effective and will make Google see that you are trying to keep your profile clean like when submitting a reconsideration request. This is common when search engines have taken a manual action against your website.


Ask the owners’ how the links were created

It is great to ask the website containing the bad links how they created them, especially if the issue is continuous. You can get more information which you can use to create a cease-link program against the perpetrator. You can also report the bad links to search engine because negative SEO falls in the category of webspam. However, it is good to remember that reporting to Google is only effective for paid negative links.


Disavow the links 

It means asking search engine not to take into account links that you suspect when trying to access your site. It is highly recommended when you have done all you can to remove them from the web without success.

Certainly, there is something you can do to prevent back links from harming your site. Currently, the best thing you can do with these links is to disavow them and call whoever is responsible. You can make the above techniques more useful by cleaning bad links as soon as possible, using webspam reporting tool, cleaning bad links regularly and staying up-to-date with the newest ways to deal with bad links.

Popular Negative SEO Attack Techniques

Top 4 Negative SEO Techniques That Can Destroy Your Website

Negative SEO can be executed in many forms which cause varying degrees of destruction when geared towards a competitor’s website. The techniques are used to make search engines believe that they should punish the competitor’s site for using black-hat techniques when they haven’t. Negative SEO may result to lower search engine rankings, get your site removed by the search engine or get you pursued legally for the loses encountered. The following is a close look at some of the most popular techniques employed by the perpetrators of negative SEO.

Evil back links 

Individuals and organizations trying to harm the rankings of highly ranked pages may use evil back links to achieve their mission. Sending a lot of low quality links to a popular website may be all they need to do. The perpetrators may pay for spammy links and have them linked to their target website to destroy its link profile completely. Google may send you a warning if they notice an unexplained spike of links to your web site. Although you can’t stop people from pointing links to your website, you can make sure there are no artificial spikes by monitoring your back link profile actively and frequently. Any sign of unexplained growth may mean you are under attack. In this case, be sure to your contact your webmaster and ask him to remove the links. Alternatively, you can use Disavow Link tools by Google to address this issue.


Evil hacking 

Hackers may try to take your site down, especially if your competitors are responsible for the hacking. Hackers try using any loopholes that your site may be having. They can try to add malicious links or place no-index tags within your codes to bring your site down. Other forms of hacking involve denial service attacks where a site gets overwhelmed with requests beyond its handling capacity making it very difficult for crawlers to browse your site. You can minimize the chances of hacking by scanning your website for code changes regularly for up-to date protection against malicious attackers.


Evil content scraping 

Duplicate content exposes website owners to severe penalties from search engines. Evil minded individuals and organizations trying to sabotage your website can use duplicate content even before it is indexed. They may come up with websites similar to your original site and try to steal your content and use it in the new site. You can easily check if your site’s content is being scrapped by running a quick search with a sentence from your website in quotes. You can prevent this by maintaining up-to-date sitemap, particularly after publishing new content.

Evil reviews and crawlers

Crawlers may be used to continually browse your site making is load slowly. Low speed results to poor user experience and lowers your site’s search engine optimization. On the other hand, evil reviews may get you punished if noticed by search engines. Customer reviews offer valuable information and contribute greatly to the SEO of any site. Competitors can make fake reviews of your services and products to hurt your rankings. If you notice a peculiar pattern of your reviews, make an effort to report them to Google for review to avoid being punished.

Mechanisms Against Negative SEO

Negative SEO has a lot of damaging effects that can lower your search engine rankings or have you removed from the search index. The good thing is that there are several things that you can to defend your site against negative SEO. The following are some of the best ways of fighting against negative SEO.


Set-up GWT Alerts 

Turn on the email notifications tools of your Google Webmaster. Turning on GWT alerts may not necessarily indicate the beginning of spam attack. It is a sure way of keeping your GWT information in mind at all time so as maintain a defensive mode against SEO bullies. To turn on these alerts, go to the Webmaster Tools, preferences and turn on notifications for all arising issues.

Monitor Your Back links 

Vigilance is one of the toughest parts of defending your pages against negative SEO. It is advisable to create a system that keeps you up to date with all the inbound links in your site to stay updated with all the activities going on in your site. Ensure the system features a streamlined schedule with the number of times that you should check the back links using Google Webmaster, Link Research and Open Site Explorer tools. Alternatively, you can use automated system to receive notifications. You will spend some money, but it is worth as it can save you from tragic financial disaster.


Disavow or remove suspicious links 

Monitoring is about knowing negative SEO and doing something about it. It is highly recommended to remove spammy links once you notice them without waiting until it is too late. The number of spammy back links building up in your website determines the likelihood of your site getting penalized. Be sure to request a removal of any toxic back link that you come across. You can go an extra mile and report such back links to Google using their Spam Report Form.


Speak to the enemy 

At times, it makes sense to confront the organization or individual responsible if you know them. This sounds old-fashioned but it can assure guarantee the success you need because many individuals and organization behind negative SEO think they cannot be known. If the method fails to work or the enemy refuses to respond, you can speak to the world. For instance, you can express your issues on your social media platforms because creating enough buzz about an organization or person damaging your site intentionally may be the only defense that you need.

Fight back 

Another good defense mechanism is fighting back. Fighting back doesn’t necessarily mean undertaking negative SEO targeting your competitors. Instead, it involves transforming your website into a platform of stature and authority. For instance, look for authority in your niche to outdo your competitors in all aspects from growing to ranking, conversion rates and marketing. However, it is good to keep in mind that you can boost your defense techniques by having high quality content and a site that is powerful and strong for spam attacks to bring it down. It is very difficult for a site producing great content on consistent basis to fail due to negative SEO.

An Introduction To Negative SEO

The SEO industry has experienced major transformations over the past three years. Consequently, online marketers are dramatically changing their SEO strategies to get higher ranking which is quite trickier for competitive keywords. These changes have encouraged use of a relatively new type of SEO called negative SEO because the black-hat SEO is harder to execute and deliver results. This article gives a detailed look at negative SEO that will help you understand what it is.


What is Negative SEO?

Negative SEO simply means using underhanded techniques to attack the website of your rival to spoil their rankings. It doesn’t use black-hat techniques that rank websites higher in the results pages of different search engines rightfully. It amounts to sabotaging that forces competitors website’s to have lower rankings with an aim of making the desired website get more visibility. This implies that negative SEO is a real danger that can easily ruin site’s revenue and cripple a business. At times, it can be performed for reputation management to tweak online content to give negative comments low rankings. However, this shouldn’t stress you because you can successfully defend your site against it.


Does Negative SEO work?

Negative SEO has been working for a long time now. Google’s Webmaster added a statement in 2007 that claimed that there is no way a competitor can do to lower your rankings or have your site removed from their index. However, this statement disappeared in 2012 and it is yet to be added again. This is a clear admission that negative SEO is real. The good thing is that search engines like Google are working hard to prevent other webmasters from destroying your rankings or have your website removed from their index.

It is good to always to contact the webmaster of a site that tries to link to yours because search engine can’t control the content over the web. Instead, they can only aggregate and organize the published information and make it more visible to the target audience. Victims of negative SEO are usually businesses in a competitive niche familiar with SEO. Conversely, it is rare for small businesses to engage in intensive SEO attack since the process may cost more than it would need to raise ranking by implementing the regular SEO methods.


How Negative SEO works? 

Search engine’s algorithms can easily recognize web-spam but they can’t know those turning on it. The spam can be initiated by a malicious competitor or site’s webmaster, but it will not go unnoticed and the site will be penalized heavily. It is good to first know how negative SEO works so as to fight it successfully.

Some negative SEO techniques use Google-bot crawl interruption that monitors Google’s cache entries of victim’s site to include web servers with open connections. This blocks your connection pool limit and creates 500 errors for Googlebot. It is very risky for your business because your page will be blacklisted from the index once it receives 500 more errors. Alternatively, negative SEO will try to request removal of your strongest back links by creating a lot of duplicate content and distributing it all over the internet.